Today we are living in the digital era. There is a storm of digitization. Everything is getting online whether it is shopping from amazon, chilling out with Netflix, taking online classes, work from home culture, Zoom meetups and whatever you can think of.
This covid pandemic has taught us the importance of Digital and why it is the future. Digitization is the key component where the new era of marketing begins called “Digital Marketing”.
What is Digital Marketing in 2023, is the hottest question after covid pandemic. Everybody wants to know about it.
what is Digital Marketing ?
Future of Digital marketing?
Students want to learn about it and make a career in it. Professionals want to learn this skill to make their career switch. Big companies and small businesses want to leverage the power of Digital Marketing.
So let’s dive into it and understand the fundamentals of Digital Marketing.
What is Digital Marketing in 2023?
Digital marketing is an online marketing strategy that is used to promote or sell products and services using digital channels like social media, search engine, websites, e-mails etc.
In simple terms, digital marketing is all about driving more customers, be it for any product or service. we can say that working as an intermediate between businesses and customers.
Digital Marketing is less about “digital” and more about “marketing”. Digital is just a medium through which marketing is done.
Marketing is about Communication by sending the right message to the right person at the right time. In today’s time guess where most of the people are found.
Yes, you guessed it right.
People are online: hanging out in social media, watching youtube videos .reading blogs, online shopping, searching online when they have a need.
So Digital Marketing puts you in those channels, where your customer or prospect can know about your brand, product or service.
There are many online marketing tactics used in digital marketing to attract your customer, to engage them, to nurture them and to sell your products or services.
Various modules in Digital Marketing
Under the Umbrella term “Digital Marketing” there are a lot of modules of it. Let’s look into it one by one:
1.Search Engine Optimisation (SEO)
Have you ever wondered when you search anything on google, and you get a list of solutions to your problem. Who decides what comes first and what comes second and so on.
It’s all search engine optimisation.
Search Engine Optimization is the process of ranking your websites higher in the search engine result page (SERP) by optimizing your websites for relevant keywords that people are searching for.
If a business has a great website and a variety of products and services but it is not discovered by people then what is the use of having a great website, product or service.
It is said that you can hide dead bodies on the second page of Google because no one goes there. You might have also experienced that we only look at the top three or four results on the search engine result page.
So business owners leverage Search Engine optimisation (also known as SEO) to rank their websites higher on search engines like google to get more traffic. This traffic is called organic or free traffic.
There are various techniques of doing SEO which includes
- Onpage SEO or Technical SEO
- Offpage SEO
2. Social Media Marketing (SMM)
Social Media Marketing is basically using the power of social media platforms to promote business and engage with your audience or customers. The primary goal of a social media marketing campaign is brand awareness and establishing social trust.
There are various social media platforms like:
- Snapchat
These social media platforms have become an important part of our life and we always behave like a social butterfly. We are always posting our pictures, sharing memes, and other social activities.
According to the reports of Statista in 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. And if talking about India there are about 400+ million social media users. Indias Digital advertising industry is worth over 160 billion rupees and it was estimated to reach 560 billion rupees by 2023.
So every business wants to leverage this huge opportunity. This high exposure to the internet is increasing social media users and thereby increasing the scope of Social Media Marketing (SMM).
3. Content Marketing
Content Marketing is all about creating content and reaching your potential customers using content. It is served as a product. Content can be in any form of text, videos, audio, animation.
people consume a lot of content online by reading blogs, using social media, watching youtube videos, listening to audio podcasts, online courses, webinars and in many forms.
It is said that ” CONTENT is KING”. Internet marketing is all about great content which makes Content marketing as one of the most important part of Digital marketing.
4. Email Marketing
Email marketing is the art of using emails as a tool for promoting your products or services to the customers and building a connection with them. It’s one of the most effective ways of marketing your business or promoting yourself as a brand.
Many people think of email marketing is sending spam or unsolicited commercial messages but it is not true. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand.
Some Digital marketers have a question like-
Does email marketing still work?
And the answer is YES!! Email marketing is still one of the most effective digital marketing channels which bring a great return on investment (ROI).
5. Pay-Per-Click (PPC) Advertising
pay-per-click (PPC) is a form of online advertising.PPC advertising helps businesses or digital marketer to reach their potential customers using paid ads.
Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location.
The most popular PPC platforms are Google Ads and Facebook Ads.
6. Affiliate Marketing
Affiliate marketing is the art of making people your sales partner and give them a commission only when they sell your product or service. It is a form of marketing in which Businesses pays a commission for referral traffic or sales.
There are many affiliate program out there which you can join and start getting a commission for selling those products or services.
Affiliate marketing is the art of making people your sales partner and give them a commission only when they sell your product or service. It is a form of marketing in which Businesses pays a commission for referral traffic or sales.
There are many affiliate program out there which you can join and start getting a commission for selling those products or services.
Importance of Digital Marketing
Earlier people used to consume content from TV, newspaper, radio, magazines etc. but now people are consuming content from Facebook, Instagram, watching Netflix rather than TV, using amazon prime, watching videos on youtube, etc.
Because of this change in consumer behaviour, Digital marketing is the next big thing.
After COVID we are aware of the power of “digital”.
In 2020, over 50 %of India’s population was accessing social networks. It was estimated that by 2025, this penetration of social networks would be 67 % of the country’s population. This was thanks in part to a booming telecommunication industry, providing cheap mobile data, with Reliance Jio blazing the trail of digital communication for the average Indian.
Increased availability of internet connections and access in recent years, propelled by the central government’s Digital India initiative was directly proportional in the growth of social media users. Internet penetration had been on the rise with over 34 %of the Indians being able to access the internet which made the South Asian country the second largest market globally after China.
With the increase in the number of internets and mobile phone users, the scope for digital marketing is increasing exponentially. There is a huge gap between the demand and supply of digital marketers too. It is expected that by the end of 2021, there would be more than 1,50,000 digital marketing jobs. A lot of people will seek digital marketing as a career opportunity
Digital Marketing VS Traditional Marketing
Digital marketing or online marketing is much more complex than traditional marketing like newspaper, TV, radio, magazines, billboards, etc. In many ways. Despite digital using different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had.
you might be having a question like
Can digital marketing replace traditional marketing?
In my opinion, this is not true. Traditional supports digital and digital supports traditional. They work better with the combination.
But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.
As an example…
Think about the last important purchase you made, looking for nearby restaurants, getting some information about your new mobile phone, or anything else.
Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.
Most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.
CONCLUSION
Digital marketing is not only the marketing of the future but of the present too. You can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.
In this article, I tried to cover every aspect of What is Digital Marketing in 2023? and what are the different modules of digital marketing? If you want to learn anything else or you feel that you need digital marketing for your business (or need to up your digital marketing game), but you’d like some help identifying the right approach, then you can let me know in the comments! I love helping businesses grow with digital marketing.
Did I miss something in this article? Have additional questions about digital marketing? Let me know in the comments!
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Cheers,
Abhijeet
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